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• Jan-Christoph Zoels

  Jan-Cristoph Zoels is a founding partner and the head of user experience at Experientia where he oversees work quality and conducts user research. In his work, he aims to improve people’s experience of mobile services and applications, using information technology to support simple interactions. Prior to experientia, Jan-Cristoph has consulted service design concepts for clients Adidas, BMW, Nokia, Samsung and Vodafone, and taught at various renown design schools Rhode Island School of Design, the Interaction Design Institute Ivrea, Samsung’s Innovative Design Laboratory and the Domus Academy in Milan.

• "Now it’s all about the refinement, the crafting of the experiences, and moving from what is the right thing, to how to design the thing right.”

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• “The key part for us as designers is to learn how to do ethnography well, how to do it unbiased, and how to go beyond the first little insight."

This interview was conducted by Scott Horsfall and Terrence Ma