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• Josh Hayward

  Josh Hayward is a Creative Director at Digital Kitchen. This is the team responsible for making interactive pianos, a beautiful airport installation showing different creatures of flight, and some of the best title sequences on TV. They specialize in creating exciting, voyeuristic experiences that play on cultural norms and human perceptions. Their free spirited approach is analytical of context, empathetic of what experience people are seeking or open to, and sensational when it comes to delivering an experience.

• “Design is a priviledge because what we are doing is that we are creating the world around us.”

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• “It is the clarity of the idea and making the right choices in expressing it, that is the most important. If you maintain that, you will be doing something that feels authentic to an audience.”

This interview was conducted by Roxanne Henschke